Turning reality into IDEA

IDEA practices architecture as a form of design intelligence incorporating the evolution of tested conventions in constant dialog with dramatic invention. IDEA practices design as the marshalling of the forces of reason in skillful conjunction with conceptual speculation.

IDEA builds creative collaborations around each client and project. Design is ‘built’ from integrating the intelligence and aspirations of ambitious clients. As an evolving dialogue we identify each client’s core questions and aspirations. These are synthetically incorporated into a more dynamic process to generate design ideas and direction.

IDEA practices design as a process of relating, ordering, and disciplining a set of data and parameters in deep relationship to utility, cost, code issues, a particular site and its environs, performance and beauty. Design is a robust process, built upon the creation of dialogue and feedback with our clients and hinges on the authorship and ownership of vision.

IDEA authors a collective and integrated vision as an illustrated scenario. The development of a strong, innovative and plausible vision enables both pragmatic and emotional investment for us and for our clients. This bond creates a single-minded and determined team, leading to the highest quality product possible.

IDEA practices architecture as a spatial and functional product of diverse aspects of life, resulting in a concrete organization with strong material presence. From the unique character of a program and site, to organizational types and material performance, to ideas of beauty and presence, IDEA works collaboratively with ambitious clients to advocate architecture’s role in solving problems and engaging qualitative aspirations responsive to the human condition.